Demystifying the Local Advertising Marketplace

There’s no doubt that local marketing is undergoing dramatic change.  Newspapers and yellow pages are in decline, radio is being challenged by Pandora and other streaming-audio programs, network TV programming is going to direct distribution over the Internet, and direct mail is in a serious free-fall.   Local businesses in Hampton Roads – and across the country – are adjusting the dials of their marketing expenditures, finding the appropriate mix of legacy media channels and online channels.  We’ll hear from Gordon Borrell, one of the nation’s leading experts on local advertising, who will demystify the landscape and show how dollars have shifted and, more importantly, where things are likely headed by 2016.  He’ll show not only nationwide trends, but also offer insights into what’s happening in Hampton Roads as local businesses migrate toward digital media at a rapid clip.

http://www.runmyclub.com/adclubhr/eventcalendar.asp?id=207242